Sunday, April 1st, 2007
Increasing Deliverability While Decreasing Marketing and Production Budgets
April Clark
CAS
Industry experts suggest that 25% or more of articles mailed may be undeliverable. Usually these “undeliverables” are the result of incorrect or missing addresses, incomplete information or recipients who have moved. Optimizing address hygiene and cleansing mailing lists to increase the odds of successful delivery will […]