Dr. Doug Spedaro
President
Premier Collegiate Communications
One of the first rules of a successful marketing campaign is “understand your market.” This is true regardless of what you are selling, including the recruiting of college students. Today’s high school students have a set of personal characteristics and expectations that make them […]
April Clark
CAS
As many of you know, the US Postal Service made some drastic changes to their basic philosophy in May of this year. It directly affected the nonprofit prospecting world in two ways. First, the nonprofit permit postage increased approximately 8.9 percent depending on allowed discounts. Second, the […]
John W. Dysart
President
The Dysart Group, Inc.
Viewbooks have been a staple of higher education recruitment for decades. Nearly every college and university in the United States publishes one. These glossy, elongated brochures are mailed to prospective students, distributed at college fairs, displayed by high school guidance counselors and handed […]
Dr. Scott Miller
President
Wesley College
Dr. Marylouise Fennell
Senior Counsel
Council of Independent Colleges
Can you remember a time before “transparency” and “accountability” became household words?
In fact, it’s already been five years since Congress passed the Sarbanes-Oxley Act of 2002 in the wake of the Enron and related corporate financial scandals, and although that […]
