John W. Dysart
President
The Dysart Group, Inc.
The economic downturn has had a direct impact at colleges and universities. In many cases, enrollments are stagnant or have declined. Financial aid costs have risen as increased unemployment and market drops have fueled growth in aggregate financial need for […]
Douglas Spadaro, Ph.D.
President
Premier Communications
David Waggoner, M.A.
Vice President
Premier Communications
As graduation speakers often point out, commencement is a time of celebration and new beginnings. Administration, faculty and staff are happy about another job well done. Parents and families evidence pride in children and relatives. And, most importantly, new graduates exalt in their accomplishments and look […]
April Clark
CAS Marketing Consultant
CAS
First, put on your “search engine thinking cap!” The more your creative folks can “think” like a search engine, the more successful your site will be. But strike a happy balance, don’t think so hard that your site becomes a spam victim.
Understanding how a search engine works […]
Bill Firman
Dean of Admission
Wesley College
In February 2008 Wesley College purchased 100,000 names of high school juniors who had taken the SAT. These students were sent a “personalized URL card” [PURL]. This ard was a slightly larger-than-postcard- sized, high-gloss photo of a cell phone with a ersonalized message on the screen saying, “Hi, [first name]! You […]
