Enrollment Manager

Dr. Jack P. Calasero
President
Ohio Dominican University
Ohio Dominican University (Columbus, OH) is a four-year liberal arts institution, founded in 1911 in the Catholic and Dominican tradition. The university has over 2,500 students and offers undergraduate degrees in more than 35 majors as well as several Master’s level, graduate degree […]

April Clark
CAS
Approximately twenty percent of the population changes residence in any given year. Further, only 4-5% of these people take the time to notify the US Postal Service of the move. These two facts can have a huge impact on maintaining accurate databases and keeping open your […]

David Waggoner
Vice President
Premier Communications
Direct mail, properly utilized, can effectively project the impression you seek to establish with prospective students and can be influential in the college selection process. Quality direct mail correspondence can generate interest, encourage students to apply for admission and significantly increase yield. 
Most colleges […]

Marcia Nance
Vice Provost for University Marketing
and Dean of Enrollment Management
Barry University
Every decision you make about recruitment publications should be informed by the results of solid market research. Once the market research has been assessed and a brand strategy agreed upon, these four guiding principles will inform the decision […]

John W. Dysart
President
The Dysart Group, Inc.
The financial aid operation at a small college or university can have an enormous impact on institutional success. The focus here is not on compliance issues, but on policies and procedures in the Financial Aid Office as they seek to support institutional goals […]