Pro-Active Enrollment Management Intervention in Uncertain Economic Times

John W. Dysart
President
The Dysart Group, Inc.

The United States is facing one of the most significant economic downturns in recent history. It is too early to tell how much worse it is going to get, but at a minimum it is likely that most families are very concerned about the national economy and their own financial situations. Uncertainty will create immediate challenges for colleges and universities.

The current economic situation may impact college and university retention rates this term. Institutional leaders would be well-served to consider addressing possible attrition issues in the next couple of months.

? While it is always wise to keep an eye on student payment plans, it is more important now than ever. Business officers and financial aid professionals should be monitoring student accounts closely and be prepared to offer solutions to currently enrolled students whether they appeal for assistance or not.

? If there was ever an appropriate time to move up the pre-registration process for currently enrolled students, it is NOW. Front load the registration process for the next term as early in the semester as possible. Eliminate unnecessary barriers to registration for your students.

? You may wish to be more cautious than usual when determining price increases for the coming year. While tuition freezes are not recommended, improve communication when notifying currently enrolled students and their families of any increase in cost and include viable options for meeting increased costs including flexible payment plans, federal and alternative loans and even the possibility of institutional work or grant funds.

No one knows whether we have hit bottom or how long the economic downturn will continue. College and university leaders should ensure they are doing everything possible in the short term to facilitate the retention of currently enrolled students.