A Reminder Regarding Fundraising Versus Enrollment Revenue Generated from Growth

John W. Dysart President The Dysart Group, Inc. College and university presidents are right-fully focused on finding new revenue sources during these challenging economic times. Many are pursuing traditional paths such as tuition increases, attempts to reduce discount rates, capital campaigns and other fundraising initiatives. While enrollment increases seem a somewhat obvious option to increase revenue, presidents often hesitate to invest in this option. This topic occurred to me as I recently held discussions with enrollment management leaders at a couple of client institutions. We were discussing each institution’s success in significantly increasing enrollment and actually took a few minutes […]

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Enrollment Management Leadership Starts at the Top

Dr. Marylouise Fennell Partner Hyatt Fennell, Higher Education Services Dr. Scott Miller President Bethany College News on the enrollment front is mixed, adding to the challenge facing college Presidents already beleaguered by financial sustainability issues. The “Millennials,” the mini-boom generation now in and just out of college, is being replaced with a much smaller demographic. The good news is that there is still time to plan, because the percentage of high school graduates entering college is projected to increase through 2014. However, it’s estimated that in the next decades the number of students enrolled in U.S. colleges and universities will […]

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Create an Environment of Achievement for Your Recruiting Professionals

Christine Gormican Hierl President Gormican Hierl Consulting Pat Riley, longtime NBA coach, said it best with, ?a champion needs a motivation above and beyond winning.? For someone who has won five championships and is considered to be one of the greatest coaches in the game?s history, Mr. Riley knows a truth that is often overlooked: It?s not necessarily the big trophy or the title that makes a champion. But rather, it is the ability for that athlete to get up every day and achieve the very best he has to give. Be it a coach or an admissions professional, therein […]

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New Financial Aid Regulations Will Have A Detrimental Impact on Retention for Many Colleges and Universities

John W. Dysart President The Dysart Group, Inc. New rules going into effect in July are likely to present retention challenges for many colleges and universities. The Department of Education has changed the rules with regard to satisfactory academic progress. Students have always been required to demonstrate that they are making satisfactory progress toward attaining their degrees or certificates. The regulations have included both a quantitative and qualitative measure. Let?s talk about grades. Generally, students are expected to achieve a minimum, cumulative grade point average of at least 2.0 by the end of their second year. Many colleges and university […]

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Search Strategies in a Competitive Market

Dr. Doug Spadaro, Ph.D. President Premier Communications Mr. David Waggoner, M.A. Vice President Premier Communications Today?s high school juniors and seniors (and increasingly, sophomores) are inundated with literature from hundreds of colleges and universities. This article explores the various search strategies, methods and materials that make a search more effective and efficient. A typical high school student will receive mailings and e-mails from scores of colleges and universities throughout their high school career. The mailings, almost universally, consist of either a letter from the Admissions office, in a brightly colored envelope with the institution?s name and logo prominently displayed. Or, […]

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Five Common Reasons Why College Students Drop Out

Louise Baker Zen College Life College is the best time of many people’s lives, but for some the dream turns into a nightmare. There are a variety of reasons why this might occur, but here are five of the most common: No Support System 1. Some colleges offer students a meager support system. As a result, students feel alone, homesick and confused, and they believe they have nowhere to turn. Many drop out; an unfortunate result considering many could succeed if they had professor and student mentors. These students could be retained if colleges instituted more aggressive “welcome programs” and […]

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Never Underestimate the Power of a High School Visit

Tracey Dysart-Ford Director of Guidance and College Counseling Immaculate Conception High School I have spent 6 months on the ?other side of the desk.? After 22 years in college admissions, I now have a great opportunity to be a high school college counselor. This journey of changing careers in my mid-forties has been challenging. Seeing things from the eyes of students and parents versus seeing things as an admission professional has been interesting and informative. The experience has enabled me to take a step back and re-evaluate some of my former assumptions. We are coming to the end of the […]

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It Is Financial Aid Time!

John W. Dysart President The Dysart Group, Inc. It is the first month of the new year and it is time to send financial aid award letters. Check with your Director of Financial Aid and ensure that award letters for Fall 2011 are already being sent to both new and returning students. I am amazed at the number of colleges and universities that have not made early financial aid processing a campus priority. Showing students and their families how they can afford to attend or re-enroll at your institution is critically important. This has always been true as the cost […]

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A New Source of Revenue? William Paterson University Dedicates the Largest Solar Energy Facility in the Country

Alan Braslow Managing Director Executive Outcomes, LLC William Paterson University has dedicated a solar energy installation on its campus in Wayne, New Jersey that is the largest solar facility at a university in the nation. It is expected to save millions of dollars in energy costs for the University while supplying 15 to 20 percent of the institution?s energy needs. This project will enable WPU to save an estimated $4.3 million in energy costs over the next 15 years, while also reducing their carbon footprint. By formulating a public-private partnership to develop this project, with no capital costs to the […]

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Finding the Best Job, Ever!

Tracey Dysart-Ford Director of Guidance and College Counseling Immaculate Conception High School I have spent the last 22 years in college admissions. As an admissions counselor at the beginning of my career, I used to dream of the day when I could finally be the boss. Life appeared so much easier at the top. After all, the Dean of Admissions where I worked never had a recruitment territory, rarely visited high schools, did not work evenings, made few telephone calls and seemed to attend a lot of meetings on campus which sounded like fun! I love chatting and I love […]

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