How Should College Admissions Approach AI?

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J. Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University As a famous New Yorker cartoon declared, on the internet, nobody knows you’re a dog. Today we could say the same thing about chatbots, which are quickly becoming ubiquitous in our digital and professional lives.  But what happens when chatbots designed to replicate human expression get involved in the highly personal college application process? Recent experiments from The New York Times and Today found that AI chatbots aren’t quite ready yet to craft a world-class […]

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Financial Aid Action Plan

John W. Dysart President The Dysart Group At the time of writing, the new FAFSA is still not available for students and families, and it is unclear when colleges and universities will have access to the results.  This uncertainty requires targeted actions by institutions to mitigate the negative impact of the financial aid processing delay this cycle. Add an update on the home page of the website now indicating the new FAFSA availability is anticipated to be on December 31, 2023. Indicate on the home page that students will be sent an email and a postcard reminder to apply for […]

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Virginia Wesleyan University Soars to New Heights: A Record-Breaking Trajectory

John W. Dysart President The Dysart Group   Six years ago, Enrollment Manager featured the awe-inspiring transformation of Virginia Wesleyan from an aspiring local college to an inspiring international university, highlighting it as one of the most remarkable shifts of the decade.  The article encouraged readers to keep an eye on Virginia Wesleyan’s trajectory in the years to come. Today, in 2023, the university’s journey has indeed been nothing short of amazing.  Led by President Scott Miller, a staunch advocate of The Dysart Group model, and Vice President for Enrollment Heather Campbell, the institution has just concluded a record-breaking year following the […]

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The Dysart Model: A Seven Part Model for Success

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University   An accompanying feature underscores the remarkable success of implementing a comprehensive enrollment model despite the challenges posed by the pandemic.  This feature not only highlights the immediate benefits of the model’s implementation, which has led to a significant surge in student enrollment, but also emphasizes its enduring advantages.  Much credit is attributed to the strategic application of John Dysart, president of The Dysart Group of Chicago, and his proven seven-part enrollment model of success. […]

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Clinton College Defies Enrollment Cliff and Continues Growth

John W. Dysart President The Dysart Group   Clinton College has overcome demographic declines to grow enrollment, while most other colleges and universities have stagnated or right sized under the current challenging market conditions. The institution has effectively invested in programming and the physical plant under the leadership of Dr. Lester A. McCorn.  Recent innovation and investment have made the institution more attractive to prospective students and supported the institutional focus on Scholarship, Social Change, Spirituality and Service. The College expanded academic offerings with its new Clinton College Global initiative designed to provide 100% online offerings in accelerated and flexible […]

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Emory & Henry College Enrolls the Largest Number of Undergraduate Students in Nearly 20 Years

John W. Dysart President The Dysart Group   Emory & Henry College increased its student population more than 2% by enrolling the largest number of undergraduate students in nearly 20 years.  The total enrollment continues the remarkable growth at the institution over the last three years.  The growth has occurred while increasing diversity. The College continues it emphasis on an enrollment management plan that emphasizes communication with prospective students and a financial aid operation the provides access and affordability. Under the leadership of Dr. John Wells, the institution has made significant enhancements to the physical plant, co-curricular activities and academic […]

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Reversing Negative Enrollment Trends at Small, Private colleges and universities

John W. Dysart President The Dysart Group   As we approach the end of another recruitment cycle, most small, private colleges and universities are continuing to struggle with enrollments. The demographic cliff is real and a reduction in the size of the customer base is having serious implications for higher education. On top of demographic challenges, more high school students are electing not to pursue college degrees. In particular, the number of minority students and males opting out of the college selection process is alarming. Inflation and economic downturns make access to college a real problem for middle class families […]

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Commencement is Only the Beginning of Tracking and Measuring Our Student Impact

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J Dunn School of Pharmacy Shenandoah University   Dr. Scott D. Miller President Virginia Wesleyan University   As we end the 2022-2023 academic year, it’s worth noting that we are saying goodbye to not just a special class of students, but also to a way of thinking about college itself. The students who are graduating with four-year degrees this year originally began their college experience in 2019-2020.  This means they are the last class of students who chose their school and their major before the COVID–19 pandemic changed the world. […]

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How to Increase Student Retention by Matching Undergraduates with Programs They’re Likely to Finish

Dr. Katelyn Sanders Director of Admission & Alumni Affairs Bernard J Dunn School of Pharmacy Shenandoah University Dr. Scott D. Miller President Virginia Wesleyan University The rate of college dropouts is on the rise, which is creating serious problems for students, learning institutions, and the economy. How Bad Is the Issue? According to a recent ThinkImpact report, the overall dropout rate for undergraduate college students is 40 percent, and the rates for non-white students are even higher. Who drops out?  It’s not just freshmen who end up changing their minds.  An analysis of more than 50 higher education institutions by […]

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Bundle the Cost of Books into Tuition, Already

John W. Dysart President The Dysart Group Virtually every college and university is concerned with retention and graduation rates. Many meetings have been held, and programs initiated, and retention officers hired to improve retention rates. One of the easiest steps you can take to increase your retention and graduation rates is to include the cost of books in your tuition. The U.S. Public Interest Research Group released a study finding that 65% of college students skipped buying some or all textbooks. This should not be surprising, as the cost of textbooks has soared over the last 50 years at three […]

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