College and University Lead Lists

April Clark
CAS

There are a number of ways we can help you to find prospective students for your admission department to contact. I have been working with colleges and universities for over 12 years to help them enhance their search for prospective candidates.

First, I will share some general direct marketing information for various channels that may shed light on ways you can expand your enrollment prospect marketing. Second, I will cover some information on the availability of different types of lists that have proven effective in recruiting students for your higher education programs, both for recent high school graduates and adult students.

Most lists are available with name, address and telephone number. It is recommended that a combination of direct mail and telemarketing be used to send information on your programs and enrollment information. Statistics show that multi-channel contact is the best way to attract attention to the virtues of your institution. That way, your prospects can choose the contact method they appreciate the most. Some social media and email channels require permission from the recipient ? so in your direct mail contact
you can offer to use those media, and have them provide the permission and addresses.

If you are planning a campaign using a prospecting list, the next point of concern is finding the right list. You will want to identify the audience you want to attract to the particular program. Whether you are marketing your undergraduate program, your graduate program, specialty programs or accelerated programs will determine the type of list. You want the list that will be tested and perform the best.

Here are the different types of lists and general descriptions of their uses:

List Type 1 – General prospect lists pulled from your defined geography. These lists can be pulled by many selects such as the number of years in school, age, household income, presence of children, age ranges of children, ethnicity, gender, particular interests/hobbies, and up to 100 other selects. Some of the selects are census information, some are self-reported information,
and some are generated from magazine or internet interests. These leads are cost-effective and often test well. Telephone numbers are available for many of these names.

List Type 2 – Specific high school lists that are compiled by specialty school database companies. These are actual student records
? available by class year, geographic location of high school, gender, college bound students and many other selects that help target exactly the students you wish to attract to your institution. No one can reach the youth market more effectively than these types of lists. They can pinpoint the right individuals to achieve your target objectives. There are 4.5 million permission-based email addresses available to broadcast your message to teens, young adults and college students.

List Type 3 ? Lists that will help you market your adult offerings like your accelerated degree completion programs. These are lists of adults with some college or bachelor degrees. They are effective for both undergraduate and graduate programs. You can select
by number of years in school, if they have a bachelors degree, age and/or income. The combinations are endless, and it just takes a few questions to determine your goals and figure out the best list of adults for your purposes.

List Type 4 ? Lists that can find prospects for specific vertical programs for certain industries. For example, if you are offering a program for continuing education for accountants, or insurance people, or carpenters, or firemen, or policemen, or any other occupation. These lists come from occupation databases with adults? home addresses by their present occupation? for specific study programs.

List Type 5 ? is really a data processing service. It is also helpful to know that if you purchase an ACT, NRCCUA or SAT student list, we can add phone numbers (where available) to your prospect list to make the list usable for multi-channel marketing. The cost is very reasonable and really gives your marketing a boost.

There are innumerable prospecting lists available. This article is focusing on the lists that target college and university student development needs. There are many other lists available. If you do not see the one you are looking for in the descriptions above, please feel free to call me at 800?024-0908 X 2049. I will be glad to research the list you need.