College of Saint Mary Increases the Number of New Students

John W. Dysart
President
The Dysart Group, Inc.

Greg Fritz set a couple of priorities when he took on the role as the new Vice President of Enrollment at College of Saint Mary. The institution is a 90 year old women’s college located in Omaha, Nebraska.

Greg sought to increase enrollment while actively growing the base of students seeking more information about the College and improving communication with the applicants for admission.

• CSM expanded its market outreach to contact prospective students in a greater geographic area.
• Thousands of telephone calls were made to students to encourage them to learn more about the College.
• Admission counselors doubled efforts to establish relationships with admission applicants by telephone.
• Text messaging, direct mail and social media were incorporated into the communication plan.

The College was able to increase the number of new students this year as well as expand the size of the customer base and improve communication with admission applicants.

• CSM increased the number of inquiries this cycle by 33%.
• The number of first-year applicants accepted for admission grew by 13%.
• The number of transfer student applicants accepted for admission increased by 32%.

As the College celebrates its 90th year, growth should continue into its future.