Re-Recruiting Stop-Outs

John W. Dysart
President
The Dysart Group

As colleges and universities struggle with demographic declines, there exists a significant source of prospective enrollments from students who attended college but never completed. The National Student Clearinghouse Research Center reports that there are more than 39 million such students. Now is the time to start trying to re-enroll students your institution has lost.

• Identify students who have departed in good academic standing over the last five years.
• Aggressively contact them via telephone, email and text messaging inviting them to return.
• Demonstrate a clear path for degree attainment.
• Be willing to work with these students to settle outstanding balances.

If you do not have the time or resources for such an initiative, consider out-sourcing the project to a company experienced in working with this population.